Marketing Commentary- Q1 2003
What’s Been Happening? In times of modern warfare and like events that demand compelling and protracted media coverage, the economy slows down due to something known as the CNN effect. Viewers stayed glued to their T.V. sets instead of shopping; advertising revenues drop due to more uninterrupted coverage; and the combined effect is less overall spending and economic activity. The controversial war in Iraq, our first major US conflict since the internet was widely available, takes consumer sentiment and fears up and down in manic swings, and the financial markets are running on the same...
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